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Demand Generation Manager

Come help us disrupt the real estate industry through technology.  Placester is looking for a creative and hungry Demand Generation Manager to design, deploy, manage and report on a broad range of lead-gen initiatives. Do you live to analyze campaign wins only to turn around and hypothesize a new version that will perform even better? Let’s talk.

 

We’re currently a small team, which means wearing many hats is a must. The perfect candidate will be comfortable working on multiple projects at a time and should always be ready to roll up their sleeves and tackle a project outside their wheelhouse. In return, you’ll get a lot of autonomy and say how we do things.

 

Key Responsibilities:

 

  • Own the lead-to-opportunity phase of our marketing funnel. Define the lead journey and build out the nurturing campaigns that go along with each stage.
  • Increase lead-to-opportunity conversion by constantly a/b testing email campaigns and personalized nurturing programs.
  • Provide post campaign analyses and reporting. Work with the sales team to optimize performance and ROI for all marketing programs.
  • Own and manage the day-to-day operation of marketing automation processes and tools, which includes data import, data management, and lead segmentation.
  • Partner with the customer success team to build and implement in-app messages geared towards upselling freemium accounts.
  • Build and test new lead gen channels in an effort to expand the top of our funnel.


 

Requirements:

  • 3+ years experience in the acquisition marketing space (ideally for a SaaS/software company or similar brand).
  • Strong experience using marketing automation tools (such as Marketo, Pardot, Hubspot) as well as Salesforce.com
  • Experience with B2B marketing and how to speak to and engage that audience.
  • Understanding of the residential real estate industry, including the specific roles of modern agents and brokers.
  • Strong problem identification and resolution skills.
  • Basic knowledge of HTML. Just enough to be dangerous when building emails.
  • Strong familiarity with WordPress, Google Analytics, Moz, Jira, Sumo, Wistia, Zapier, Optimizely, Hotjar, ShareASale or similar software and tools.


 

Benefits:

  • Competitive salary
  • Generous equity
  • Full medical, dental, and vision
  • Unlimited vacation
  • Awesome coworkers and cool stuff to work on


 

About Placester

At Placester, we empower the real estate community by providing them simple, intuitive software for managing all of their marketing and technology - from turnkey agent websites to custom designed lead creation portals.  We're strong believers in creating software that just works to bring real estate professionals, and their clients, together. Learn more at placester.com/about

 

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